The power of the golden balls

Beckham fever strikes again as Britain’s favourite footballer strips down to his undies and reveals all to the world for his latest fashion campaign with H&M. With his toned torso currently reaching every form of media advertisement, (from TV commercials to window displays and billboards) what is it that makes everyone, including our friends, mothers, grandmas and boyfriends swoon over Mr David Beckham?

The perfect torso? Check. Enough tattoos to fill a small child’s entire body? Check. Millions of pounds in the bank? Check. A family man? Check…I could go on, but I won’t.

As you can probably tell, I’m slightly obsessed with Mr Beckham, an obsession which has reared its ugly head once again since he re-entered my life wearing nothing but his crisp white boxer shorts. David seems to be one of those lucky guys that gets more handsome with age. Looking back at his disastrous hair styles and outfit choices over the years who would have thought that at the tender age of 36 he could become an international sex symbol once again?

David’s success lies in his ability to appeal to an extremely wide audience. Men like him for his long and successful football career and us women love him because he looks beautiful in his underpants. David Beckham/Golden Balls/ Becks/Davey Baby, (whatever you wish to call him) will always remain a household name. I’m definitely no expert, but I believe that it is this close relationship that David has with his UK fans that makes his projects away from the pitch so successful. Many of us feel like we have grown up with the Beckham’s and for this reason alone we feel obliged to check out the couples latest fashion campaigns.

A pair of £7.99 pants and apparently you can have your very own golden balls…you should be so lucky. An example of image lead false advertisement at its very best, but its okay, because its David Beckham and for this reason all shall be forgotten.